Atelier Laloux, led by Victor Alexandre Frederic Laloux (1850-1937), was a favorite with American architectural students. Philadelphians who were part of the Atelier Laloux included George Howe, designer of Philadelphia Savings Fund Society buildings in Philadelphia, and George B. Page, designer of the Insurance Company of North America Building near Philadelphia's City Hall. Each of these architects demonstrated the benefits of a Beaux-Arts education in the design of complex structures requiring clear, readable plans. Page, unlike Howe, preferred historic styles; Howe, in contrast, eventually discarded those styles in favor of a more modern approach to facade design. More important perhaps was Howe's appreciation of the modern as a relevant style in post-World War I United States.
Sandra L. Tatman.
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